As the country braces for the general elections this year, technology giant Google on it is bringing more openness to election advertising online and is enabling voters to get the election-related information they need.
To bring more transparency to the online election ads, Google is introducing an India-specific ‘Political Advertising Transparency Report’ and searchable ‘Political Ads Library.’
Through these initiatives, which will go live in March this year, the company is looking at providing comprehensive information about who is purchasing election ads on Google platforms and how much money is being spent. This year, over 850 million Indians are expected to cast their votes to elect the country’s next government.
“We’re thinking hard about elections and how we continue to support democratic processes in India and around the world,” said Chetan Krishnaswamy, director, public policy, Google India, adding, “We are bringing more transparency to election advertising online, and surfacing relevant information to help people better navigate the electoral process...Read More
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