Techonology News
Ahead of the upcoming 2019 Indian Premier League (IPL) season, Royal Challengers Bangalore (RCB) has collaborated with an Israeli firm for building a technology platform to engage with the fans and also get an edge over its rivals.Virat Kohli-led RCB has formed the strategic collaboration with Israel-based Interacting Technology Sports to place the fans at centre stage and unite them on an innovative digital community platform. This includes RCB mobile application where fan groups and communities from varied parts of the country support the team not only during the season but throughout the year. This platform is powered by Interacting Technology Sports, that has expertise about how communities interact within the digital community.
“I met RCB months back and we discussed a lot about their values, what they wanted to promote and how they wanted to (engage) with fans as a brand and I felt it is a nice project,” said Liav Eliash, chief executive of Interacting Technology Sports. He said although Israel is a small country, cricket is very much popular there. Eliash said that his firm is also offering technologies such as data analytics and machine learning to help RCB understand the rival teams better and get a competitive edge.
The new platform unveiled by RCB would enable the fans to follow each other, post, like and share each other’s thoughts about the team. Fans will be able to discover new content, interact with the players and influencers. They would also be able to participate in one-on-one and group chats, get access to exclusive content like behind the scene, training, a day in a life of the players and lifestyle.
The fans can follow ball by ball commentary, see a live scorecard and league standings. Within the e-commerce engine, they will be able to purchase tickets and merchandise, receive updates and notification on special offers on a single platform...Read More
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