Homegrown housing brokerage firm Anarock, which has got the mandate to sell around 5,400 unsold flats of erstwhile Amrapali group, on Thursday said it has facilitated the sale of 150 units for Rs 70 crore in the last one month and expects a total sales bookings of over Rs 2,200 crore in the next four years. The state-owned NBCC has undertaken the completion of many residential projects in Noida and Greater Noida under the aegis of Amrapali Stalled Projects and Investment Reconstruction Establishment (ASPIRE) and supervision of the Supreme Court of India. The proceeds from unsold units will be utilised to complete the stalled projects of Amrapali group. "We have got the mandate as exclusive channel partner for the sale of around 5,400 unsold homes in projects by the erstwhile Amrapali Group.
The total sales bookings in value terms is estimated at about Rs 2,200 crore," Anarock Vice Chairman Santhosh Kumar told PTI. ADVERTISING The company has already facilitated sales of 150 units for Rs 70 crore within just 30 days, the property consultant said in a statement. Anarock, which was founded by Anuj Puri in April 2017, said it would deploy proprietary PropTech marketing tools to market these projects. NBCC Chairman and Managing Director (CMD) P K Gupta said: "41,000+ sold and 5,000+ unsold units in 20+ stalled projects, together accounting for 46,000+ units, will be delivered by NBCC in tranches by June 2024. It is the beginning of the biggest customer redressal initiative in the history of Noida/Greater Noida's real estate market." In the first phase, the properties on offer range from 1 BHKs to penthouses priced between Rs 20 lakh to Rs 1.5 crore in 20 projects in Noida and Greater Noida. According to Anarock, all included projects of Amrapali group will be completed and delivered by June 2024 at an estimated project cost of Rs 8,189.82 crore.
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