Online grocery firm BigBasket is increasing its focus on organic food products, and expects this segment to contribute around Rs 250 crore to its overall revenues in financial year 2019-20 (FY20).
The Bengaluru-headquartered firm on Sunday unveiled new gluten-free and healthy products under 'bb GoodDiet' range at the Organics & Millets 2019 International Trade Fair here.
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"We are observing a strong demand for organic products from a specific segment of customers who are very health conscious. This category grew more than two times since last year," said Seshu Kumar Tirumala, national head, buying and merchandising, BigBasket...Read More
