A new bankable star on the Bollywood block? Kartik Aaryan tastes success

 

In a year when megastars like Akshay Kumar and Ranveer Singh have gone down like ninepins in the cinema world, notwithstanding enormous deliveries upheld by first rate creation houses, he has been a reclaiming factor in Bollywood. Meet Kartik Aaryan, whose Bhool Bhulaiyaa 2 has raised a ruckus around town, turning into the second-most elevated grosser this year (barring South Indian motion pictures like KGF Chapter 2 that were delivered in numerous dialects).

BB 2 made Rs 185 crore in the homegrown film industry, simply behind another unexpected achievement, The Kashmir Files. On the off chance that you add worldwide film industry assortments, the film has made an incredible Rs 230 crore-in addition to.

Made with a spending plan of Rs 65-75 crore, BB 2 sold its computerized freedoms for over Rs 60-65 crore to Netflix, as indicated in terms of professional career experts, in this manner essentially recuperating its whole expense. Its makers, Bhushan Kumar of T Series, created a flawless gain of over Rs 100 crore (this incorporates 50% offer from the homegrown film industry, music freedoms and worldwide film industry assortments of an....READ MORE

Multiplexes turn to technology for giving viewers differentiated experience

Company News

Cinema exhibition chain PVR has tied up with D-Box Technologies, a company specialising in creating immersive motion entertainment, to launch India’s first D-Box motion seats in cinema halls.
In the first phase, around 400 D-Box motion seats will be installed in nine auditoriums, across the Delhi region and Mumbai.

At an estimated cost of Rs 5 lakh a seat, PVR’s investment will amount to Rs 20 crore. “We are using technology to give our viewers a differentiated experience while at the movies. Our association with D-Box is one such initiative, as is our tie-up with ScreenX, which allows parts of films to be projected on to three walls of the auditorium. ScreenX makes for more impactful viewing where the visual requires scale — like a concert scene, a battle scene or a scene that shows the view from the top of a mountain, for example,” says Gautam Dutta, chief executive at PVR, which has initially commissioned 10 such screens.

Inox has also announced a slew of technology tie-ups to provide differentiated movie viewing experiences across its properties. It announced the launch of its MX4D screens, along with the ScreenX feature, at multiple properties.

Motion seat technology uses special codes, embedded in the digital print of a film being screened at a movie hall, to create corresponding motion in the viewer’s seat. Any scene with a visual impact can be translated into seat movement with this technology, helping a more ‘imm­ersive’ movie viewing experience.


 While motion seat entertainment is part of the 4DX movie-going experience, D-Box’s technology is more grounded -- it is restricted to motion of the seat and does not include effects like smoke, spray, wind, etc...Read More