So, what happens when the Whopper doesn't actually have any meat? BK is going vegan.
That's right, folks: enter the Impossible Whopper, a meatless version of "America's favorite burger."
Made up of mostly soy and potato protein, and featuring coconut oil, sunflower oil and heme -- an iron-rich protein that simulates the texture, color and taste of actual meat.
For years, Burger King has offered a veggie burger on the menu at its thousands of restaurants, but it was not marketed as anything even remotely resembling a juicy, tender slab of meat.
So far, the Impossible Whopper is only available at several dozen restaurants in the Midwestern city of St Louis.
But Burger King's chief marketing officer Fernando Machado told The New York Times that the company expects to quickly expand availability nationwide if all goes well.
"I have high expectations that it's going to be big business, not just a niche product," Machado told the paper.
Burger King's tie-up with start-up Impossible Foods is the latest, perhaps boldest move by a power player in an industry seeking to make inroads with customers on plant-based diets...Read More
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