Blupin Technologies, which claims mother-and child brand Mylo, brought $17 million up in series B drove by W Health Ventures, ITC Ltd, and Eindiya Partners. The financing round likewise saw support from Riverwalk Holdings, Alteria Capital and Innoven Capital.
ITC procured around 10% stake in the Blupin to extend its presence in the mother-and child care section. ITC, in November 2021, declared putting resources into Mother Sparsh Baby Care Private Limited, an ayurvedic and normal individual consideration brand zeroed in on mother and child care.
Mylo has a substance and local area first methodology that goes about as a critical differentiator for the brand. The model spotlights on making a wide scope of helpful substance and computerized wellbeing apparatuses across various life phases of the hopeful and youthful moms, driving local area transformations for its Mylo scope of items and administration.
With a Learn-Share-Buy reasoning, the brand has had the option to drive high commitment among its clients, prompting a solid change to buy and high purchaser maintenance. Till date, the stage has more than 22 lakh questions and 1.6 crore addresses alongside over 3.7 crore content pieces that drive commitment.
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