Dependence Brands Limited, an auxiliary of Reliance Retail Ventures Ltd, on Tuesday reported it has consented to a conclusive arrangement to put resources into couturiers Abu Jani Sandeep Khosla (AJSK) for a 51 percent greater part stake.
The design house AJSK as of now has three different marks, ASAL by Abu Sandeep, a formal, event and wedding wear, womenswear name, GULABO by Abu Sandeep, and MARD by Abu Sandeep, a formal and event wear men's mark.
"With this organization, the brand will concentration to situate India as a maker of the best, rivaling the best across the globe, while being focused on advocating the Indian craftsmans and delivering their craftsmanship on the world stage. This recharged will empower the brand," said Reliance Brands in an articulation.
"Collaborating with India's preeminent couturiers, who stand firm on an unrivaled footing in Indian design for their fine craftsmanship and faultless tender loving care, strategies and weavings is exciting, as it permits us to fabricate a more grounded stage for their ardent obligation to reexamination of Indian art. Motivation from the old to make with a pristine methodology is their gift. Abu Sandeep have been phenomenally effective for more than thirty years and it is time that their undertaking to introduce their shameless vision of extravagance arrived at each alcove and corner of the world, cutting a remarkable space for the brand worldwide, making them genuine Ambassadors of Indian Style," said Isha Ambani, Director, Reliance Retail Ventures Ltd.
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