Instagram begins testing 'Shops' feature with select users for online store

After Facebook, Instagram has started testing the new Shops include with select clients comprehensively to help set up a solitary online store for clients.
Tapping on the 'Shops' tab at the base bar in Instagram will take clients to existing shopping involvement with the application, with a posting of posts that have Shopping Tags included by means of endorsed vendors, reports TechCrunch
The Shops tab would supplant the current 'Movement' tab for those in the test.
Clients would have the option to get to 'Movement' through an extra symbol in upper right.
Facebook in May reported to turn out Shops on its foundation.
"Making a Facebook Shop is free and basic. Organizations can pick the items they need to highlight from their index and afterward redo the look and feel of their shop with a spread picture and complement hues that exhibit their image," Facebook said in an announcement.
Any vender, regardless of their size or financial plan, can carry their business on the web and associate with clients any place and at whatever point it's helpful for them.
The organization said that in Facebook Shops, clients will have the option to message a business through WhatsApp, Messenger or Instagram Direct to pose inquiries, get support, track conveyances and that's only the tip of the iceberg.
Later on, they will have the option to see a business' shop and make buys directly inside a visit in WhatsApp, Messenger or Instagram Direct.


(Just the feature and image of this report may have been adjusted by the Business Standard staff; the remainder of the substance is auto-created from a coordinated feed.)

Economic slowdown: Realtors slash ad spends by over 50% as sales plunge

International News
The real estate sector, one of the biggest ad spenders during festival season, has slashed its ad budget by over 50 per cent as the sector is facing slowdown in demand due to various reasons including tight liquidity situation.
According to advertising industry experts, the real estate sector which is grappling with liquidity issues and large inventories since demonetisation in November 2016, has massively reduced their ad spends on TV and print media, and have moved a portion of their ad spend to the digital space to cut cost.
"Realty sector has been sluggish since the last two years and deepening general slowdown has only exasperated it," media and digital marketing communications company Dentsu Aegis Network chief executive for Asia Pacific Ashish Bhasin told PTI.Today, most developers are struggling with financial constraints mainly because of plunging demand."Due to this, they have either delayed or defaulted their payments to media agencies, which are now wary to work with such developers," he said.
Bhasin further said real estate companies will be spending more on performance, marketing and sales related efforts than building brand and accordingly have cut their ad spends by almost 50 per cent.Havas Media Group chief executive for India and Southeast Asia Anita Nayyar said, pre-Navratri is the time when developers spend hugely on advertising. But this time around it has just crashed.

 "Since liquidity is an issue, developers are resorting to barter private treaties by entering into brand capital deals with leading news dailies. These treaties could be in the form of publisher picking up some stake for the ad money value by or developers offering space a project to the publication...READ MORE

Facebook behaved liked 'digital gangsters' by flouting privacy laws: UK MPs

International News:

A scathing British parliamentary report branded Facebook "digital gangsters" that knowingly violated data privacy and competition laws.
Lawmakers' 18-month investigation into disinformation and "fake news" also accused Facebook of failing to faithfully fight Russia's alleged attempts to influence elections.

Cultural select committee chair Damian Collins said Facebook "deliberately sought to frustrate our work by giving incomplete, disingenuous and at times misleading answers to our questions." Facebook co-founder and chief Mark Zuckerberg turned down three requests to appear before the committee.

"Companies like Facebook should not be allowed to behave like 'digital gangsters' in the online world, considering themselves to be ahead of and beyond the law," the report said.
"Social media companies cannot hide behind the claim of being merely a 'platform' and maintain that they have no responsibility themselves in regulating the content of their sites." The committee urged a compulsory code of ethics for all tech companies that would be overseen by an independent regulator.

It said Facebook should be obliged to take down "sources of harmful content" and disinformation.

 "We further recommend that the Government launches an independent investigation into past elections - including the UK election of 2017, the UK Referendum of 2016, and the Scottish Referendum of 2014 - to explore what actually happened with regard to foreign influence," the report said...Read More